Understanding Disruptive Innovation

Have you ever thought of how unexpectedly very cheap, and simple products can topple very expensive or complex existing products from corporate giants.

As per Clayton Christensen

"Disruptive innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors."

[...Clayton Christensen.]

The very expensive or complex previously established product becomes Disruptee and the new simple, accessible and cheap product is known as Disruptor.